Mortal Kombat is one of the oldest and beloved fighting games in the world with nearly a dozen titles out there. It has a reputation for being one of the bloodiest games but also one of the most fun as the violence shown is often absurd. As such, hundreds of thousands if not millions of gamers play these games on their own, with friends, and online. At times, people also organize Mortal Kombat tournaments where players can compete against each other.
The success of these tournaments relies on adequate promotion to bring in players and sponsors for the event. In the modern world, there are many ways to do so. The best part is, that you won’t even have to break the bank. Many promotional strategies that are known to deliver results at a very little cost or free. In this article, we’ll go over some of the best strategies in this regard.
Put Posters Up In Your Social Media Posts
Social Media is all about making the best possible impression. In their busy routines, people can’t carve out the time to stop and read walls of text. So, it’s important that whatever content you put out is easily comprehensible, short, and engaging. Posters are an excellent way you can kill two birds with one stone since they have graphical elements and text combined. Putting these posters up in your social media posts will allow your target audience to get these details quickly without long text to bore them.
You will find many of these gaming poster templates at PosterMyWall. Using templates to create posters will save you time, effort, and, most importantly, money from hiring a graphics designer. You can prepare several posts in advance and upload them periodically.
This organizer used a visual post to promote their gaming tournament. They put their logo on top, gave the venue, dates, and then offered details about the game being played. As it happens, it also is Mortal Kombat. A caption was also put up that includes further details such as sign up fees, prizes, and contact info that serves as call to action. You can try something similar for your tournament.
Use hashtags In captions
Hashtags are specific keywords on social media allow a post to appear in searches regarding that term. The keyword is usually accompanied by the “#” symbol, hence the name. A post tagged with a specific hashtag will appear in searches whenever someone searches that term. It is an old but effective strategy used by hundreds if not thousands of marketers to increase their post reach and visibility.
When you write your captions for social media, use specific hashtags that may grant you more visibility and reach. One of these will be unique to your tournament may look like #tournamentname where you will put the event name. Other hashtags include #gamingtournament #gaming #gamers #tournament. You may also want to use #mortalkombat, #mortalkombattournament and #mortalkombatX where “X” is the title number. For best results, stay as relevant as possible.
Try Paid Ads
Like every other social media platform, Instagram also allows its users to run paid ads on its platforms in exchange for a paltry sum. It costs a few dollars but greatly enhances your reach as your posts now appear as ads to all kinds of users. These also include those that don’t follow your accounts. These ads may show up in their reels, on their feeds, and even on their Discover page.
Although you can achieve the same results with free posting, it may take you a lot of time and effort. You may not have them to spare considering you will also need to organize a tournament. So you can opt to spend a few dollars here and reap the benefits a lot sooner than otherwise. You can use existing marketing material for ads or create new ones. But do remember to include a call to action button where people can sign up as competitors or as spectators.
Ensure Your Posts Go Up Consistently
The key to successful social media engagement is to post consistently and regularly. This is due to the fact that Instagram algorithms prioritize accounts that are active and post content regularly. Active accounts are prioritized and they get better visibility and reach in Discover pages. You don’t need to post everyday as you can do so every other day and it will work. As long as you are consistent with your uploading schedule, this strategy will work.
Take advantage of the advanced settings and schedule posts in advance. These will go up automatically and you won’t have to put up things manually.
Conclusion
Despite high demand among gamers who want to show off their skills, gaming tournaments are still considered a niche event by the larger audience. As such, you have to promote them unconventionally and social media is one of the ways. The strategies listed above will get you started on that. They are simple but effective strategies that are proven to deliver results and make your event a smashing hit.