Cherry SE successfully completes acquisition of Swedish e-sports equipment specialist Xtrfy Gaming AB

EQS-News: Cherry SE / Important word(s): Mergers & Acquisitions
Cherry SE correctly completes acquisition of Swedish e-sporting activities machines expert Xtrfy Gaming AB
17.01.2023 / 12:22 CET/CEST
The issuer is solely responsible for the articles of this announcement.

Cherry SE productively completes acquisition of Swedish e-athletics tools professional Xtrfy Gaming AB

Strengthening of the GAMING enterprise area and expansion of market existence in Europe (emphasis on Nordic international locations)

Expansion of the worldwide network in the e-sports activities scene

Organization worth corresponds to all-around EUR 7 million


Munich, January 17, 2023 – Cherry SE [ISIN: DE000A3CRRN9] has correctly done the acquisition of the total small business shares in Xtrfy Gaming AB, Landskrona (Sweden), as nicely as in Developed on Working experience AB, Landskrona (Sweden), (jointly “Xtrfy”).

“With each other with the Xtrfy crew we enhance our existence in the critical e-sports sector,” commented Oliver Kaltner, CEO of Cherry SE. “ The networking of Xtrfy in the world-wide e-Sporting activities scene offers us a sizeable option for more strategic expansion in the GAMING company region. To this finish, we are doing work on a joint product or service roadmap and the synchronization of marketing and advertising and revenue ideas. The objective is to offer appropriate assistance to the gamer local community through a assortment of innovative and general performance-enhancing devices. The Xtrfy staff is a important addition to our world Cherry family members.”

“The timing for the acquisition is ideal from our level of check out,” additional Joakim Jansson, controlling director and co-founder of Xtrfy. “ With the start of new products and solutions this 12 months and a larger worldwide marketplace existence in the future, we can even more accelerate our expansion momentum in the high quality section for gaming products and give even greater extra worth to the e-athletics scene.”

Xtrfy was launched in 2013 in Landskrona, Sweden, by CEO Joakim Jansson and CTO Erik Jensen, with all around 12 workforce and revenues of all around EUR 7 million in Money Calendar year 2022. Solutions are created in shut collaboration with top international specialist gamers by Xtrfy at its Landskrona facility its recent product or service portfolio focuses mainly on mice and keyboards as perfectly as other peripherals these kinds of as specialty mouse pads and headsets. Xtrfy retains a amount of patents and trademarks in its main marketplaces.

The obtain price amounted to about EUR 5 million and was paid out for in somewhere around a single 3rd with treasury shares of Cherry SE.

More facts on Xtrfy is readily available on line at:





About Cherry

Cherry SE [ISIN: DE000A3CRRN9] is a globally running maker of high-finish mechanical keyboard switches and computer enter devices these kinds of as keyboards, mice, and headsets for purposes in the worlds of gaming, e-sporting activities, office environment and hybrid workplaces, sector, and healthcare. Considering the fact that it was launched in 1953, Cherry has been synonymous with impressive, significant-top quality items developed particularly to meet up with the several demands of its prospects.

Cherry has its operational headquarters in Auerbach in Germany’s Upper Palatinate region and employs over 500 persons in manufacturing facilities in Auerbach, Zhuhai (China), and Vienna (Austria) as nicely as in a variety of profits places of work in Auerbach, Pegnitz, Munich, Landskrona (Sweden), Paris, Kenosha (United states), Taipei, and Hong Kong.

Much more info is readily available on line at:

Make contact with:

Dr. Kai Holtmann

Trader Relations

Einsteinstraße 174, c/o Style and design Workplaces Bogenhausen, 81677 Munich, Germany

Postal deal with: Cherrystrasse 2, 91275 Auerbach, Germany

T +49 ()175-1971503

F +49 ()9643 20 61-900

E-mail: [email protected]

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