December 22, 2009 - 12:08am
Guide the Client
If you Google "Wild Bill Hickok," "Billy the Kid," or "Wanted Poster" you'll find a plethora of inspiration. Unfortunately, even if you could pull off the ideal theme for Calamity Jane's site, I wonder just how effective that would be for him. I'm guessing he identifies with this time period, and honestly there are a lot of people who are very interested in the Old West and black powder rifles. (In fact NPR just did a story on Laura Ingalls' hometown.) But his target audience could likely give a rip.
As the designer, there are times when you execute the design (think service bureau) and there are times when you guide the client (acting as the professional). Unless he's thinking of ministering during the 150th Anniversary Celebration of the Pony Express he might want to take a stab at being just a little bit more culturally relevant; a little more welcoming.
Just my .02
-NP
December 22, 2009 - 2:14pm
An old fashioned rusty nail
An old fashioned rusty nail themed site will limit effectiveness - agreed. As a professional, I will inform the client that designing for a niche audience will hinder it's ability to influence, touch, and/or inspire individuals who do not personally connect with the Old West. Furthermore, point out that adding vintage elements to a modern design will suggest a progressive circuit rider feel with it's subtle remnants of the past. Finally, make him aware that a site built by focusing on content and delivery will be more engaging and welcoming to all.
Sound good?
I was recently asked to design/develop a christian website for a traveling evangelist. He wants the site to have an old time circuit rider feel, welcoming and serious, not religious. ???
How would you interpret that?
What would an old time circuit riders website look like?
I'm thinking parchment (worn, torn, and stained) perhaps leather... for reference I'd consult early American ads/illustrations from 1870-1930. While I further research circuit rider ministries... what are your thoughts?