Why video podcast?

Joined: 06/01/2010

I am looking for information about the benefits of video podcasting. We already record audio and distribute it, but there is some resistance to videoing sermons for the website.

Intuitively I think adding video makes it a far more effective medium, and far more likely that people will engage instead of getting distracted surfing in the background.

What are the benefits?
Has anyone got metrics of what happened when they switched to video?
Has anyone got a one page sales pitch to present to the staff/vestry/board etc..?

Thanks in advance,
Hamish

Joined: 02/27/2007
While not sermons, I do a

While not sermons, I do a video podcast. It started as audio, and now, it's available in both formats. When we switched to video, our audio subscribers decreased a little as some switched, but we found that the video subscribers tended to be additional, or we were picking up more of both. It's nice to give people an option.

Biggest advantage: distribution. You can post video to YouTube & other sites for more exposure, and tubemogul.com makes it free and easy. People visiting our church website to check out the church like to see full services. They may not watch entire services, but it tells them what to expect. Of course, if you post the full service, to cover music copyright, you'll want to get OneLicense's podcast license, which is very affordable.

Joined: 12/01/2008
Why not video?

Why not do a video podcast? We started last year and although we may only have 25-50 views per video, we fell it is 100% worth it.
We are a visually driven culture and often what is being taught on stage has visuals to go along with it. Why not include that in the podcasts?

Just my 2cents worth.

Peter Awad
ChurchTechGuy.com

1Peter 4:10 ~ Are you using your gifts?

G&G Moderator
G&G Podcast Host
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Joined: 06/06/2007
Audio should remain an alternative

Hey All,

people will engage instead of getting distracted surfing in the background

Audio may be more dismissible, but it is also much more portable. I can burn content to a CD or place on a thumb drive and listen in the car, add to an iPod and enjoy while I walk or bike, stream in the background while I work at my desk or around the house. Because video commands more of my attention I regularly consume significantly less of all forms of it (TV, DVD, online, etc.).

My opinion is that video is a great option, but audio should remain an alternative.

Please keep us informed of your decision and how your traffic changes.

Blessings!

-NP